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Managing in Troubled Times Case Study
Case Title:
Vonage - The Pioneer in VOIP Telephone Services: Future Challenges
Publication Year : 2005
Authors: R Muthu Kumar, Srinath Manda
Industry: Telecom Services
Region: USA
Case Code: TRT0049
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
US-based Vonage is the pioneer in the Voice Over Internet Protocol (VOIP) telephone services. Through innovative services and promotion, it emerged as the leading player in the industry. But the increasing popularity of Internet services brought major telecom, cable, and Internet companies into the VOIP market, creating future growth challenges for Vonage. This case provides insights into the VOIP technology, industry trends and the competitive strategies of various players in the fast expanding VOIP market.
Pedagogical Objectives:
- To discuss the future trends in VOIP industry
- To highlight the challenges faced by Vonage to retain its leading position in the VOIP telephone services.
Keywords : Vonage; Voice over Internet Protocol (VOIP); Diversification; AT&T; Comcast; Managing in Troubled Times Case Study; Cable Vision; US telecom industry; Skype; Net2Phone and Delta Three; Business and revenue model; Cable and telecom giants; Telecom and Internet infrastructure; Verizon; Internet phone industry; Wi-Fi (wireless fidelity) technology
